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Sweet sour news for ad industry - say ad men

MUMBAI: The advertising industry hasn't reacted well to the fact that the service tax has been increased from 5 per cent to 8 per cent. However, there is hope that the benefits given to consumers demand might prop up sales and in turn increase ad spends.

MAM Media and Advertising AD Agencies
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Revenue department clarifies ad agency commission norms

Broadcasters can relax somewhat now that the Revenue Department has ruled that commission paid to advertising agencies will not be included in the value of taxable service in respect of broadcasting services.

Television TV Channels GECs

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