MAM
SBI General Insurance appoints Kishore Kumar Poludasu as managing director & chief executive officer
Mumbai: SBI General Insurance has announced the appointment of Kishore Kumar Poludasu as its new managing director & chief executive officer. He was nominated by the parent company, State Bank of India, for the position and has been appointed w.e.f 4 October 2022.
Kishore Kumar Poludasu has been associated with the State Bank of India since 1991 and held several positions with the bank during his tenure. Prior to his current role at SBI General under State Bank Group, he was the deputy managing director, as the country head of State Bank of India, Singapore Operations.
Poludasu is a seasoned BFSI professional with over three decades of experience in commercial banking, including large corporate/infrastructure credit, international banking operations, enterprise management, mergers & consolidation, etc. He has a strong track record of delivering long-term results, emphasising the organisation’s customer-centric culture, and providing value to customers at every touchpoint. The company is today poised for greater growth, and at this juncture, SBI General is vehemently driving focus on assertive strategies, agile processes, strategic partnerships, and right talent management. Poludasu’s experience will be of immense value to this roadmap towards the top.
Prior to joining SBI General, at State Bank of India, he had been involved in key projects and responsibilities which consisted of planning and strategic execution for expansion, driving sales and growth for the bank. Poludasu has also been instrumental in supervising the integration of systems, processes, and human resources during the merger between State Bank of Mysore and SBI. As an officer on special duty (OSD) from the State Bank of India, he was involved in the establishment of the National Bank for Financing Infrastructure and Development (NaBFID), an All India Financial Institution (AIFI), for increased focus on financing and development of India’s infrastructure industry.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
