Saurabh Yagnik

SPN's Saurabh Yagnik speaks on imp of business insights and analytics in shaping the media | VBS2018


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Kareena is Sony BBC Earth ambassador

The soon-to-be launched factual entertainment channel Sony BBC Earth has roped in the vivacious and versatile Kareena Kapoor Khan as its ‘Feel Alive’ Ambassador. This is the first time that the actress has become part of a factual entertainment channel.

MAM Marketing Brands
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
Sherlock s4 to premiere on AXN; partners Uber for campaign

MUMBAI: This is the best way to begin the new year for all the Sherlock fans. Benedict Cumberbatch and Martin Freeman have come together one more time for a brand new season of BBC drama Sherlock that will air exclusively on AXN India from 7 January every Saturday at 8 pm.

Television TV Channels English Entertainment
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
AXN targets 30 per cent market share with new shows; sees demand from south India

Continuing to establish its Live RED strategy from two ends, ie, product to channel and consumers gratification to characteristics is this English Entertainment channel.

Television TV Channels English Entertainment

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