Brands
Sassy, Snarky, and Social: How playful content is redefining brand personas online!
Mumbai: “I wouldn’t tell anyone I won the lottery, but there will be signs,” or “You wouldn’t last an hour in the asylum where they raised me,” or “One love for the mother’s pride” – if these lines ring a bell, you’re nailing the social media update game. If not, keep scrolling!
In today’s digital world, where attention spans are short and competition for engagement is tough, brands are always on the lookout for fresh ways to connect with their audience. One tactic that’s proven super effective is using playful content to redefine brand personalities online. Whether it’s memes, visually cool stuff, interactive challenges, or funny reels, people are all about playful content these days.
Playful content makes brands more relatable and friendly to consumers. In a world full of serious messages, playful content stands out by adding humour, wit, and creativity to brand talk. Plus, it lets brands show off their personality and values in a more real way, helping them connect with consumers on an emotional level. This builds trust and loyalty because people like brands they see as honest and real.
One big perk of playful content is its power to get people talking and sharing. In a time where social media algorithms love stuff that gets likes, shares, and comments, playful content shines. It taps into our love for fun and games, making us want to join in and share with our friends. This can really boost a brand’s reach and visibility, which is great for business.
From a smart thinking perspective, playful content helps brands stand out in a crowded market. By adding humour and creativity to their messages, brands can make a unique identity that sets them apart from others. This is super important for catching people’s attention and staying on their minds in a busy online world.
And that’s not all! Playful content can start conversations and bring people together. Whether it’s a funny meme or a cool challenge, brands can make chances for people to connect over shared interests. This makes people more loyal to the brand and gives brands valuable info about what people like.
In the end, playful content is reshaping how brands look online by making them seem more human, genuine, and friendly. By using playfulness as a big part of their marketing plan, brands can find new chances to connect, be creative, and grow in the digital age.
The author of this article is Social Media & Content head Vani Nair.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
