• FoodFood signs distribution deal with JadooPLUS

    MUMBAI: Food and lifestyle channel FoodFood has further strengthened its international presence and signed a deal wit

  • Helios Media wins FoodFood's ad sales duties

    Mumbai: Divya Radhakrishnan‘s Helios Media has won the revenue monetisation services for Sanjeev Kapoor‘s food and li

  • Sanjeev Kapoor's FoodFood forays into Qatar

    MUMBAI: The 24x7 Food and food lifestyle channel, FoodFood, has made an entry into Qatar last week to further increas

  • ATN to launch Sanjeev Kapoor's Food Food channel in Canada

    Submitted by ITV Production on Dec 03
    indiantelevision.com Team

    MUMBAI: Canada?s largest South Asian broadcaster, Asian Television Network International (ATN), has launched celebrity Chef Sanjeev Kapoor?s Food Food channel in Canada on Rogers Cable.

    ATN has secured an exclusive programming alliance & licensing agreement with Turmeric Vision and has acquired the exclusive broadcasting rights to the programming content of the Food Food Channel.

    The content shall also include programming that is produced in Canada by ATN that portrays culinary art of the local talent.

    Food Food channel is a joint-venture between Sanjeev Kapoor?s Turmeric Vision and Malaysia?s leading cross-media group Astro All Asia Networks.

    "Canadian?s of South Asian Origin consume on an average of over four million meals per day or 120 million meals per month and needless to say, we are excited about launching North America?s first International Food Network," said ATN President, Chairman and CEO Dr. Shan Chandrasekar.

    The ATN-Food Food channel will feature shows like Sanjeev Kapoor?s Kitchen, Firangi Tadka, Sirf 30 Minute and Ready Steady Cook to name a few. Prominent personalities from the entertainment and food industry such as Chef Chinu, Chef Harpal, and Chef Rakesh Sethi shall also be featured on the channel.

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  • Coca-Cola's new campaign builds on bonding in mealtimes

    Mumbai: Coca-Cola India has launched a new integrated marketing campaign ‘Coca-Cola and Meals‘ which is built on the

  • Foodfood's Roti Raasta Aur India to go on air from 24 August

    Submitted by ITV Production on Aug 23
    indiantelevision.com Team

    MUMBAI: Food and food lifestyle channel Foodfood will launch its new weekly show ‘Roti Raasta Aur India‘ on August 24. The show is powered by Dabur Hajmola while Coca Cola and Tata I - Shakti Dal are associate sponsors. Daawat Basmati has come on board as the ‘rice partner‘.

    The show will be aired every Friday at 8 pm with winner of cooking reality show Foodfood Mahachallenge Chef Saransh Goila anchoring the show that follows his journey to discover the local food and flavours of the country. The show will also have a daily video diary updated by Golia where he will share his experiences of the day and discuss the next day.

    The show will track an informative journey down the India, taking a look at its culinary heritage and tracing its history. It will showcase traditional Indian cuisine, rich and diverse in flavours, made with distinct cooking methodologies and authentic utensils, originating from every region in India.

    Roti Raasta Aur India is a show about a man who desires to cook for India and eat with India. In an attempt to discover ‘Roti‘ from various parts of India Goila will be seen traveling across the country and interacting with everyday people leading their routine lives. The show follows his exploits as he collects food stories, meets new communities, cooks for them and eats with them. The show will cover diverse regions of the country like Punjab, Himachal Pradesh, Rajasthan, Gujarat, Uttar Pradesh, Madhya Pradesh and West Bengal, amongst others.

    Foodfood promoter Sanjeev Kapoor said "This show is a unique travelogue that will touch millions of lives in India and explore their relationship with food. It aims to bring closer every part of the country with the other - through the medium we all love and understand - food!"

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    Roti Raasta Aur India
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