Mumbai: FOODFOOD, India?s No.1 Food and Lifestyle channel is now focusing on strengthening its reach in International markets. It launched in Rogers Cable Network in Canada on December 2012 and increased presence there by launching in Cogeco, Telus and Bell platforms during last four months. Launch in many more international markets are in pipeline.

The channel is launched in Qatar through Asia Plus package on the QTEL QATAR Mosaic Platform and upcoming Mosaic Fibre Platform. FOODFOOD has been available in UAE through E- Vision IPTV Platform since Aug 2011.

Commenting on international plans, Sanjeev Kapoor, promoter of the channel said, ?FOODFOOD is loved by Indians and has grown in India in no time. India being known as land of spices, Indian food is liked internationally as well. Considering the demand for Indian recipes and keeping our promise to provide everything related to food, we decided to focus more on international market this year.?

In India, in addition to key MSOs across the country, the channel is available on all major DTH platforms - Videocon d2h, Airtel Digital TV and Tata Sky. It is available in both analog and digital platforms pan India. All the shows on FOODFOOD are produced and shot in scintillating high definition.

This year, FOODFOOD has also launched many new shows such as Cook Smart, Maa Ki Dal in addition to the start of new seasons of the shows Mummy Ka Magic, Health Maange More, Sanjeev Kapoor?s Kitchen etc.

Mumbai: Former model Amrita Raichand, best known as the happy-go-lucky mom and host of Mummy Ka Magic, brings fun yet healthy & yummy food for kids on the latest season of the show. The season 3 of Mummy Ka Magic will go on air from April 20, every Friday at 1.30pm only on FOODFOOD, India?s most gastronomically loaded food and food lifestyle channel.

This 30-minute show features an endearing way to win over the hearts and tummies of tiny tots. Amrita makes nutritious yet tasty and appealing dishes for children who fuss while eating, be it from boredom with their daily meals or dislike of certain vegetables and foods. The show helps parents who do not want to get into the habit of forcing their fussy kids to eat and also those concerned about providing nutritious food for their children. The recipes of Mummy Ka Magic are made using healthy ingredients such as mushrooms, broccoli, zucchini, cheese etc. And since the recipes are prepared for kids, there is lot of focus on presentation which is visually appealing for children.

?Mummy Ka Magic has been receiving great response from our viewers. Each season has seen increasing interest with mothers writing in with their real life issues feeding their kids. In this show, we try to emphasize on kid-friendly foods and health at the same time. And as we believe in all things in moderation, there are a few indulgences and treats for kids as well? said Sanjeev Kapoor, Promoter of the channel.

If you are wondering what to feed your child, especially when you have got a picky eater on your hands, tune into FOODFOOD channel and watch Mummy Ka Magic every Friday at 1.30pm.

MUMBAI: FoodFood, the food specialty channel, is launching a new show this year lifestyle and entertainment channel FoodFood recently launched the show ?CEO Brunch?. The show will be aired every Sunday at 12.30 pm on the channel FoodFood.

The show is hosted and produced by Deepti Bhatnagar and focuses on famous CEOs of prominent Indian and MNC corporates exploring their life through the lens of food, peppered with anecdotes and a journey down memory lane. The CEOs will be also be seen cooking along with charming host Deepti Bhatnagar. There is even a surprise element in the show where the CEO meets the people who made food special in their lives.

FoodFood channel promoter Sanjeev Kapoor said "With the launch of every new show on Food Food we aim to bring different food concepts alive for our viewers. In line with our promise of innovative and interesting 360 degree food entertainment CEO Brunch unveils the softer side of these formidable business moguls with food stories from their college days, their favourite hangouts, their love for cooking and eating etc."