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Mirza and the art of brand endorsement

MUMBAI: There was a time when she was the darling of the nation’s advertisers and of course ad agencies. The creative directors and TVC makers hoicked Indian tennis great Sania Mirza into as many commercials as they could and made her face for Cadbury Bornvita, TVS Scooty, Sprite, Volini, Air India...

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Centuary Mattresses gets Sania Mirza as brand ambassador

MUMBAI: Centuary Mattresses has appointed Indian tennis player Sania Mirza as its brand ambassador. This move also makes the company an early mover amongst the Indian mattress companies to have an association with a celebrity brand ambassador.

MAM Media and Advertising Ad Campaigns
Celebrities join OnePlus star Amitabh Bachchan

MUMBAI: Building upon the ‘OnePlus Star’ community initiative, OnePlus, a global mobile technology start-up, welcomed a host of achievers into its fans in India. Joining Amitabh Bachchan (the firstever OnePlus Star) in the ‘OnePlus Star community’ were actor Sushant Singh Rajput, tennis ace Sania...

MAM Marketing Brands
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Rio Olympics notches up impressive TV viewership numbers: Zapr

MUMBAI: Doubts had been raised whether arguably the world's biggest competitive sports event - the ongoing Rio Olympics 2016 - would attract Indian viewers. Mainly because of the time zone differences between India and Brazil. But lo and behold even the opening ceremony of the games lured viewers...

Television TV Channels Sports
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Purchasing power of Indian kids has doubled: Turner’s New Generations report 2016

MUMBAI: With kids commanding a market of one third of the country’s population, it becomes increasingly important to understand what they want and what drives their consumption pattern. With that in mind, Turner’s New Generations report 2016 did a comprehensive study of its target audience through...

MAM Media and Advertising Digital Agencies

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