MUMBAI: Kids channel Nickelodeon India has teamed up with Home entertainment company Radical Enterprises to bring a new range of DVDs of Keymon Ache season 1, thereby marking the property?s first product launch in India.

The brand tie-up with Radical Enterprises introduces the character Keymon Ache on DVDs priced at Rs. 149/- each, with a set of five different titles to choose from.

The collectibles are available at Landmark, Reliance Time Out, Hypercity, Music World and other prominent retail chains. The collectibles are available in Hindi with six episodes each.

Commenting on the tie-up, Viacom18 Media SVP - Consumer Products & Communications Sandeep Dahiya said, "With the launch of these DVDs, die-hard Keymon Ache fans can now watch their favourite show at their convenience, again and again. Radical Enterprises has done a great job in creating DVDs that match the essence of the show in every aspect - packaging, pricing and promotions."

Radical Enterprises Partner Satish Khemchandani added, "We?re excited about partnering with Viacom18 and bringing out great kids programmes like Keymon Ache on home video. With the Bollywood theme and cool Keymon merchandise with each DVD, I think the kids should have a lot of fun with this series."

Taking the initiative a step further, Radical Enterprises has also joined hands with Akshara Foundation, an NGO working on children?s issues, and a portion of the sales from each Keymon Ache DVD will go to the NGO towards the education of underprivileged children.

Keymon Ache, the show, launched in May 2011 on Nickelodeon and is India?s first local, non-mythological contemporary show based on the extraordinary life of an ordinary 9-year-old boy Rohan Tendulkar.