iWorld
Samsung TV Plus adds B4U’s blockbuster channels to its Fast lineup
MUMBAI: Samsung TV Plus, India’s top free ad-supported streaming television (Fast) service, has amped up its entertainment play by onboarding four of B4U Network’s most popular channels — B4U Movies, B4U Music, B4U Kadak and B4U Bhojpuri.
The tie-up boosts Samsung TV Plus’s tally to over 125 Fast channels, adding heft to its bid to dominate the connected TV (CTV) landscape. The platform continues to court the country’s digital-first viewers with a curated smorgasbord of films, music, and regional hits — all at zero cost.
“Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new Fast Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision,” said Samsung TV Plus India head of partnerships Kunal Mehta.
B4U, a stalwart in Indian broadcasting with reach across more than 100 countries, brings to the table a rich trove of Hindi cinema, chart-topping music and vibrant regional fare.
“Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content,” said B4U chief revenue officer Johnson Jain.“In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”
As the race to capture eyeballs in India’s connected homes intensifies, the Samsung-B4U alliance serves up a potent mix of nostalgia, pop culture and mass appeal — positioning the Fast service as a go-to destination for free, high-quality entertainment.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
