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  • Brand Harvest creates Tashan for 9X media

    Submitted by ITV Production on Sep 06

    Mumbai 2nd September 2011: Brand Harvest Consultancy, a brand solutions company, has developed the channel positioning and the launch creative of 9X Tashan, a recently launched regional Punjabi music focused on Punjab and Haryana.

    Ram Gudipati, Managing Director, Brand Harvest commenting on the win mentioned that there was a multi agency pitch post that Brand Harvest bagged the creative duties for 9X media to work on a project basis. The idea shared during the pitch campaign was to bring to life the essence of Punjabi music and capture the attitude of the young and energetic Punjabi munda. This understanding into the Punjabi youth and their attitude reflected well assured us the business.

    Commenting on the creative approach adopted, Mr. Punit Pandey, Senior Vice President 9X said, ?The idea was to reflect the music of Punjab using the local flavours manifested through the music played by the Punjabi folklore?.

    Mr. Samir Kumar, Creative Head, Brand Harvest said, ?The look of the 9X Tashan campaign has been created against the milieu of Punjab with bright colours and vibrancy. The idea was to celebrate the music of Punjab by showcasing youthfulness and capturing this verve with the quintessential instruments being played like the Dhol, Dafli, Dholki.?

    The campaign largely includes the outdoor and print medium besides the online medium for trade. In order to support the launch campaign, the agency has also worked on the collaterals and interesting merchandize for the channel.

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