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Mullen Lintas bags creative mandate for Marico’s Saffola portfolio

MUMBAI: Mullen Lintas has acquired the creative mandate for Marico’s Saffola following a multi-agency pitch. A multi-disciplinary team in its Mumbai office will be handling the responsibilities.

MAM Media and Advertising Account
Saffolalife urges to pay attention to your belly fat

Saffolalife, a not-for-profit initiative by Marico launched a new campaign on World Heart Day. This year, the campaign ‘Dil ki haalat, pet se pakad’ aims to build awareness and educate people on the impact of belly fat on heart health, thereby inspiring people to begin their journey towards a...

MAM Marketing MAM
Saffola launches campaign to beat food cravings

MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, and Marico’s Saffola, launched a new campaign for its newly introduced offering, Saffola Active Slimming Nutri-Shake, titled 'Beat The Crave’.

MAM Media and Advertising Ad Campaigns
McCann appoints Sabyasachi Sengupta as national chief of films and content

Sabyasachi Sengupta popularly known as Zap has joined McCann Worldgroup India as National Chief of Films and Content effective from July 2016. Working from McCann Delhi he will have a national responsibility.

MAM Media and Advertising People
Marico ups ad spend in fiscal as focus is on growth

MUMBAI: Marico has upped its advertising and promotional spends by a mammoth 76.52 per cent for the three-month period ended 31 March 2012, reinforcing its focus on volume growth rather than margins.

MAM Marketing MAM

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