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The year saw all the GECs coming up with either new shows, formats or changing tracks of old ones and all this to garner more eyeballs.
The television industry in India has achieved many heights and as a result has changed the viewing pattern.
In an interview with indiantelevision.com, Zee TV business head Pradeep Hejmadi talks about the channel’s future plans, the afternoon slot and the new weekend band.
After back-to-back seasons of Dance India Dance, the makers and the channel have now decided to take a break for a year.
With reality TV shows that have mushroomed over the years becoming a hit amongst the audience, GECs have been quick to adapt to sub-franchises to entertain the viewers.
