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Stack selects Mundo as exclusive ad provider, $29 mn commitment in 2 yrs

Mundo Inc., a leader in online performance based advertising, has announced that its wholly owned subsidiary, Mundo Media Ltd., has signed a two-year agreement to be the exclusive performance advertising service provider to Stack Media, the nation's leading multi-platform sports performance content...

MAM Marketing MAM
BARC India to solve digital puzzle with 'EKAM'

MUMBAI: BARC India today announced the phased roll-out of its much-awaited digital measurement service along with the brand name and logo of its digital measurement products. The digital products will be launched under the brand name EKAM (Sanskrit for “One”). The logo of EKAM draws inspiration...

Television TV Channels Viewership
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IFFI 2016: Abhay Deol acquires three films;explores digital release

Actor producer Abhay Deol has acquired critically acclaimed festival favourite independent films to explore their release on digital platforms at the ongoing Film Bazaar at the International Film Festival of India in Goa.

Movies Hindi
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Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
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Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

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