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IFFI 2016: Abhay Deol acquires three films;explores digital release

Actor producer Abhay Deol has acquired critically acclaimed festival favourite independent films to explore their release on digital platforms at the ongoing Film Bazaar at the International Film Festival of India in Goa.

Movies Hindi
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Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
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Planetcast forays into OTT segment

Planetcast Media Services Limited (formerly Essel Shyam Communication Limited) today announced its foray into OTT segment by introducing its OTT solution targeted towards existing broadcasters and non-TV content owners. Planetcast OTT is a new, turnkey OTT solution for media companies, publishers...

iWorld Over The Top Services
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Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate a third of its budget to digital marketing. The reason why the later figure is low is probably due to inability of the medium to take accountability...

MAM Marketing MAM
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Cleartrip designates Mullen Lintas to drive its creative duties

Online travel company, Cleartrip has roped in Mullen Lintas to handle its creative duties after a multi-agency pitch and was chosen for presenting a forward-looking communications strategy that is in line with the expectations of the company.

MAM Media and Advertising Account

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