Rohit Jain

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Lionsgate, Airtel strike strategic alliance; launch Lionsgate Play in India

MUMBAI: Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, global content leader Lionsgate and Starzplay, the international premium subscription platform from Starz, have joined hands to bring premium content from Lionsgate Play to customers in India.

iWorld Over The Top Services
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Telcos are great partners for OTT discoverability and monetisation

With an explosion in the smartphone market and rise in the number of OTT channels operating in India, telco-OTT partnerships are well-strategised and the most beneficial for content platforms to gain eyeballs and drive monetisation asserted a panel speaking on the topic of “Captive Audiences of the...

iWorld Over The Top Services
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Lionsgate Play launches first marketing campaign with Havas Creative

Premium entertainment service, Lionsgate Play has made a grand entry into the Indian market, with its first marketing campaign. The renowned global brand has awarded its creative mandate to Havas Creative India, the business will be handled by the agency’s Mumbai office.

MAM Marketing MAM
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SonyLIV partners Lionsgate to strengthen SVOD offering

Everyone's going gaga over regional but there is also a section that's watching English content. To ensure this target stays connected, Sony Pictures Networks India (SPNI)’s digital arm started increasing focus on international premium content around six months back.

iWorld Over The Top Services
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Lionsgate sets up shop in India; appoints Rohit Jain as country head

MUMBAI: Global American content leader and NYSE-listed Lionsgate has finally set up shop in India to tap one of Asia’s biggest media markets. It has appointed Rohit Jain, a media industry veteran, to head the ops here as managing director.

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