Rohit Jain

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MediaCom bags media mandate for Lionsgate Play

NEW DELHI: Following a competitive multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. As their full form AOR, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media as per Lionsgate’s requirements...

MAM Marketing MAM
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Lionsgate Play celebrates one year anniversary, geares up to launch an exclusive app

KOLKATA: The global content leader and Hollywood studio house Lionsgate entered Indian OTT market in August 2019 with its premium streaming service product, Lionsgate Play. The brand launched its operations in the country by forming a strategic alliance with Vodafone Idea. With this collaboration,...

iWorld Over The Top Services
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Brands shift ad spends to digital platforms to tide over COVID-19 crisis

MUMBAI/NEW DELHI: The emergence of COVID-19 has thrown the near-to-mid-term strategies of businesses off-track. Global media ad spending has been hit as well. According to industry experts, the long-term impact will be positive. However, the next quarter is going to be very crucial for the...

MAM Marketing Brands
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Lionsgate Play launches innovative outdoor campaign #WhereElse in India

MUMBAI: Global content leader Lionsgate’s OTT platform, Lionsgate Play has launched an innovative outdoor campaign #WhereElse in India. The campaign which is now LIVE in key metros such as Mumbai, Delhi, Bangalore Chennai and Pune, promotes an illustrious line up of digital premieres exclusively...

MAM Media and Advertising Ad Campaigns
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Lionsgate, Airtel strike strategic alliance; launch Lionsgate Play in India

MUMBAI: Bharti Airtel (“Airtel”), India’s largest integrated telecommunications company, global content leader Lionsgate and Starzplay, the international premium subscription platform from Starz, have joined hands to bring premium content from Lionsgate Play to customers in India.

iWorld Over The Top Services

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