MUMBAI: English GEC Big CBS Love, which targets women, is launching a new local show, I Love Style, starting today at 10 pm.

The show will air Monday - Friday and has roped in a string of fasghion designers for this.

The list includes Rohit Bal, Anamika Khanna, JJ Valaya, Rocky S, and Rina Dhaka. They will showcase their understanding of the growing Indian woman?s needs for comfortable, stylish, branded and affordable clothing.These designers, with their distinct, urban sense of styling and a high level of comfort, will share some of their ideal and popular wear with the viewers.

Dressing up the young & the restless, the bold & the beautiful, sexy models, celebrities, college kids and jet-setters, these designers aim to bring out stylish line of clothes for workplace, power dressing at one?s vocational front, easy-glam evening wear, special occasions, weddings and traditional wear.

The designers give a meaning to their interpretations through fashion and style that inspires others, according to the channel.Their creations range from pr?t to couture, traditional to contemporary, classic to avant-garde and desi to global.