AD Agencies
Rishit Mehta named CFO of Omnicom Media India
MUMBAI: Omnicom Media India has tapped Rishit Mehta as its new chief financial officer, signalling a tighter grip on operations as the network races to scale in one of the world’s fastest-growing ad markets. The announcement was shared internally by Tony Harradine, chief executive of Omnicom Media APAC.
The leadership rejig does not stop there. Kartik Sharma steps in as chief executive officer for India operations, while Amardeep Singh takes charge as chief operating officer. Industry stalwart Shashi Sinha shifts into an advisory role, offering strategic counsel as the company beds in a sweeping post-merger overhaul after acquiring Interpublic Group in the region.
The restructure is designed to steer the integrated entity smoothly through a turbulent transition, strengthening client delivery, synchronising agency backbones and pushing for sharper growth in a market that refuses to slow down.
Formal announcements are expected on the India portal in the coming days. Until then, all eyes are on Omnicom’s new power trio, tasked with proving that bold moves can beat market headwinds to the finish line.
AD Agencies
Havas Media Network India bags integrated media mandate for Aakash Educational Services Limited
PivotRoots and Arena Media to drive 360° strategy for student outreach
NEW DELHI: Havas Media Network India has secured the integrated media mandate for Aakash Educational Services Limited, following a competitive multi-agency pitch, signalling a fresh push by the education major to sharpen its reach among students nationwide.
The mandate will be jointly handled by PivotRoots and Arena Media, both part of the Havas network. Together, they will roll out a full-spectrum media strategy designed to boost AESL’s visibility across digital and traditional platforms.
At the heart of the partnership lies a simple idea: making the brand not just seen, but sought after. The agencies will blend data, technology and creative storytelling to craft campaigns that resonate with students and parents navigating an increasingly digital-first education landscape.
Aakash Educational Services Limited SVP marketing Kanika Kumar Nijhawan said, “At Aakash, we believe success is built through a structured, long-term and data-driven approach. As we expand across the country, adopting a more integrated approach to media is essential. This partnership marks a significant step towards building stronger connections with our audiences.”
Under the arrangement, PivotRoots will spearhead digital and performance marketing, covering social media, influencer collaborations and data-led optimisation. Meanwhile, Arena Media will focus on traditional channels including print, television, radio, cinema and outdoor advertising, ensuring consistent messaging across touchpoints.
Havas Media Network India chief executive officer Mohit Joshi said, “Delivering for a powerhouse like AESL requires both scale and precision. By combining Arena Media and PivotRoots, we are deploying our Converged.AI platform to create a 360-degree strategy that drives engagement, conversions and long-term growth.”
Echoing the sentiment, PivotRoots founder and chief executive officer Shibu Shivanandan added that the collaboration would focus on building “impactful, full-funnel experiences” powered by deep analytics and performance-led marketing.
With a strong legacy in coaching for medical and engineering entrance exams, AESL is now doubling down on integrated media to stay ahead in a crowded, fast-evolving education market. The partnership with Havas signals a clear intent: to turn visibility into meaningful engagement and, ultimately, student success.
