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Disney Star India likely to exit English GEC space

Mumbai: Disney Star India is likely to phase out its English general entertainment channels Star World, Star World HD, and Star World Premiere HD, as per details in its reference interconnection offer (RIO) published on 15 October.

Television TV Channels Kids
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SPNI publishes new RIO effective from 1 December

Mumbai: Sony Pictures Networks India (SPNI) has published its new reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The RIO is subject to the final outcome...

Television TV Channels GECs
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Whisper’s new ad keeps it ‘bloody’ real, soothes period ‘blues’ away

Mumbai: Whisper is finally keeping it real. India’s leading sanitary napkin and personal hygiene brand has debuted its new commercial using realistic red fluid- not blue- depicting period blood for what it is. Bloody red, of course. About time too. It's 2021 for period’s sake. The ubiquitous blue-...

MAM Marketing MAM
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RIO launches new campaign on Menstrual Hygiene day

RIO-Heavy Flow Pads, the only sanitary pad you will ever need to manage heavy flow, from the Nobel Hygiene family, launched a new campaign today to coincide with the upcoming Menstrual Hygiene Day to raise awareness about the challenges that women face due to heavy flow. 

MAM Marketing MAM
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Nobel Hygiene gets ‘Real’ with the launch campaign of RIO -Heavy Duty Pads

Mumbai: RIO, the first sanitary pad designed for women with heavy flow, launched its communication campaign featuring Radhika Apte. With the campaign, RIO aims to spread awareness about heavy flow and establish the inadequacy of existing solutions.

MAM Marketing MAM

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