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  • ICC signs up SNTV, Reuters News, Perform as news access licensees for T20 WC

    Submitted by ITV Production on Sep 08
    indiantelevision.com Team

    MUMBAI: The International Cricket Council has signed Sports News Television (SNTV), Perform and Reuters News as distributors for the ICC World Twenty20 Sri Lanka 2012 event.

    These deals guarantee news broadcasters around the world will have access to news highlights from matches, press conferences, player interviews and event-related stories providing up-to-the-minute information to more than a billion viewers across the world.

    ICC GM commercial Campbell Jamieson said, ?The ICC already has a long-standing relationship with SNTV and Reuters News. We are glad to have them on board for the next exciting installment of the ICC World T20 as they have an excellent distribution, global reach and have previously provided great support to all ICC events including those that form part of the Pepsi ICC Development Programme.

    ?We also welcome Perform as an ICC news access licensee for the first time at one of our major events. Their inclusion will further add to the distribution and reach of the event via Omnisport, their multi-platform daily sports news service.?

    Reuters News Global TV Sports Editor Claire Watson said, ?Interest in sport crosses geographic borders and media platforms, so it is important to us to provide action highlights across all broadcast and online platforms globally, and with the ICC deal we can do this.?

    SNTV is a sports video news agency supplying sports highlights, features and breaking news both to traditional television stations and a growing band of digital outlets. Through its clients, SNTV?s material can be seen in more than a billion households worldwide in more than 180 territories.

    Reuters News provides real-time, high-impact, multimedia news and information services to newspapers, television and cable networks, and websites around the globe, reaching more than one billion people a day.

    Omnisport is a progressive sports news services which enables multi-platform broadcasters to feed ready, formatted and cleared global sports news content across their TV, online and mobile services more easily and effectively. Omnisport is owned and powered by digital sports media group Perform.

    Campbell Jamieson
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