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October 29, 2019: Following a monumental announcement last week, Reebok and adidas have unveiled additional details around the launch of the all-new Instapump Fury Boost™ sneaker. The ultimate statement shoe, the Instapump Fury Boost™ is built for breaking free and creating the unexpected.

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Reebok ups the fitness game, ropes in Varun Dhawan as the brand ambassador

MUMBAI: Leading fitness brand Reebok takes a giant leap forward with the announcement of renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. The brand recently brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the...

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Adidas consolidates global media mandate with MediaCom

For the first time in their history, adidas has consolidated its global media business.

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Reebok shows that bruises can be good

Reaffirming its position of being a tough fitness brand, Reebok India has launched an engaging social experiment on International Women’s Day that makes a compelling statement on societal insights. Being a proud women-first brand, with a rich combat training history, Reebok undertook a powerful...

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Nargis Fakhri to endorse Reebok

MUMBAI: International premium fitness brand Reebok on Monday announced that it has signed up Bollywood actor and fitness icon Nargis Fakhri as its women’s fitness ambassador to reinforce its commitment to women fitness enthusiasts in India.

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