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Puma teams up with Royal Challengers Bangalore to launch athleisure range

Mumbai: Global sports brand Puma has partnered with Royal Challengers Bangalore (RCB) to launch an all-new athleisure range. Having garnered huge success in the first season of the IPL, Puma has decided to further strengthen its partnership with RCB with a collection that celebrates the indomitable...

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RCB skipper Virat Kohli jumps onboard MX TakaTak app

Mumbai: Amidst the burgeoning cricket fever that has engulfed the nation, MX TakaTak recently announced itself as the official short video partner for seven IPL teams. Now, the platform has roped in global cricket icon Virat Kohli, who has signed on as a member. The Indian captain will not only...

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Puma India signs Washington Sundar & Devdutt Padikkal

MUMBAI: Global sports brand Puma has signed a long-term partnership deal with two up and coming players, Washington Sundar and Devdutt Padikkal. The duo joins Puma’s impressive roster of cricketers that include Indian captain Virat Kohli, wicketkeeper-batsman KL Rahul, women’s national cricketer...

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Puma returns to IPL pitch, inks multi-year partnership with RCB

MUMBAI: After seven years, global sports brand Puma has made a comeback on the Indian Premier League pitch after signing a strategic long-term partnership with Royal Challengers Bangalore. Under the terms of the deal, Puma will be the official kit partner of the team from the upcoming IPL 2021...

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Myntra leverages IPL to expand reach & diversify its brand image

NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of cricket. Add on the fact that this year, it happens to coincide with the Dussehra-Diwali season – and it's no wonder that brands are pulling out all the stops when it...

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