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Myntra leverages IPL to expand reach & diversify its brand image

NEW DELHI: In India, there are two things that people lose their minds over: cricket and festivals. And the IPL is a festival of cricket. Add on the fact that this year, it happens to coincide with the Dussehra-Diwali season – and it's no wonder that brands are pulling out all the stops when it...

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Nestle Milo partners with Royal Challengers Bangalore for IPL 2020

Nestle Milo has partnered with Royal Challengers Bangalore for the upcoming T20 season. As the official partner, the brand has launched its #RoarForCricket campaign. As part of the campaign, Nestlé Milo has launched a limited-edition pack that features RCB players. This RTD pack will be available...

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MediBuddy is the official digital healthcare partner for Royal Challengers Bangalore

NEW DELHI: MediBuddy, India’s largest digital healthcare platform, is now the official digital healthcare partner for Royal Challengers Bangalore, for the thirteenth season of T20.  “We are delighted to be the digital healthcare partner for Royal Challengers Bangalore. Through this partnership, we...

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Nerolac, Royal Challengers Bangalore transform lives with ‘Man of the Match’ Grant

Staying true to its commitment of supporting skill development initiatives and to inculcate the spirit of performance amongst youth, Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India, in association with Royal Challengers Bangalore (RCB) announced its unique initiative...

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Dangal TV leads BARC's maiden across genres list in new TRAI tariff regime

Two Hindi GECs entered Broadcast Audience Research Council of India (BARC) maiden list after the new tariff regime of top 10 channels across genres list for week 13 of 2019 (Saturday, 23 March 2019 to Friday, 29 March 2019). Dangal TV headed the across genres list for week 13 of 2019 with 1,164.432...

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