MUMBAI: Leading Hindi general entertainment channel (GEC) Star Plus has planned to extend its evening primetime with the launch of ?Ek Ghar Banaunga? on 29 April.

The show will air at 6:30 pm every Monday to Friday. This move makes Star Plus the only private sector Hindi GEC to air original programming from 6.30 pm onwards.

Produced by Rakesh Paswan?s Village Boy Productions, the show is based in Uttar Pradesh and aims to breaks stereotypes with a new perspective on the relationship between a son-in-law and his wife?s family.
 
The show stars Ishita Dutta and Rahul Sharma, playing the roles of Poonam who is an intelligent college student, and Akash who is a small-town boy from Sitapur, U.P. who single-handedly runs his family business. His general demeanour and inability to speak English is in stark contrast to Poonam.

Through their journey as individuals first and then as a married couple, ?Ek Ghar Banaunga? questions the way life functions after the daughter is married off.

MUMBAI: Hindi general entertainment channel Zee TV is launching a new fiction show Afsar Bitiya on 19 December.

The show will throw light on the importance of female education and issues surrounding their education. It will air Monday-Friday at 7 pm.

Zee TV fiction head Sukesh Motwani said, "Afsar Bitiya is a story of a girl who makes a mark in her life and becomes someone to reckon in the society only through sheer hard work and dedication towards studies. I hope audiences will be inspired and inculcate the zest to study and become ?someone? whom others will want to emulate. Zee TV has a longstanding commitment of addressing social concerns." 

Afsar Bitiya is produced by Rakesh Paswan under the banner Village Boy Productions.

The channel has lined up extensive BTL activities across many schools and colleges in India to spread the message of female education and women empowerment.