• Myntra hosts its first annual brand meet 2012

    Submitted by ITV Production on Jun 27

    MUMBAI: Myntra.com, in yet another first of its kind initiative, organised its Annual Brand Meet ? ?Brick and click of Fashion? on 22nd June 2012 at their campus in Bangalore.

    Myntra?s Annual Brand Meet witnessed over 60 partner brands, with CEO/MD?s of over 20 brands present along with VP?s and Business Heads from rest of the brands coming together to discuss the basic essentials on Brand Partnerships and Offline & Online Retail. The keynote speaker at this event was Rajan Anandan, VP and MD, Google India.

    Mukesh Bansal, CEO and Founder of Myntra.com kick started the ?Brand Meet? which brought together its strategic partners who believed in the online platform and worked with Myntra over the last 18 months.

    Myntra has the largest online catalogue of over 350 international and national brands currently available on its website and the ecommerce portal is home to more than 400,000 visitors daily.

    Speaking at the opening session, Mr. Mukesh Bansal, Founder and CEO, Myntra.com said, ?We are pleased to have hosted first brand summit among all e-commerce players. This was our way to thank our brand partners for the role they have played in Myntra?s growth and share our future roadmap and vision with them. Brands universally applauded Myntra?s commitment to the current season, full catalogue model and healthy business practices. We will continue to strengthen our relationship with the leading brands that have helped us become the #1 player in Fashion category.?

    In an intriguing and insightful discussion, Mr. Bansal took the guests through Myntra?s journey since 2010 and also shared future plans and projections of the leading Indian ecommerce retailer.

    Myntra plans to reach $1 billion in revenues within the next 5 years and firmly cement its place as the largest online retailer in the fashion and lifestyle space.

    Reciprocating Mr. Bansal?s view on the tremendous potential of the e-commerce industry, Mr. Rajan Anandan, VP & MD, Google India said, ?Globally, the e-commerce industry is expected to be worth 900 billion USD by the end of the year 2012. Compounded at the current growth rate, in the next decade the e-commerce industry is expected to be worth 3 trillion USD.?

    He also spoke about the rapid growth of e-commerce and technology in India. ?E-commerce in India is at a tipping point. The number of search queries related to shopping has gone up 18 times? he said. Mr Anandan explained that there will be about 3.5 billion internet users in 2012 (45% of the entire world?s population will be on the internet).

    ?Online apparel market will grow to $2 billion by 2015. Not having access to brands is definitely going to attract users to transact online. E- Commerce is just the beginning.? says Mr. Anandan.

    The first panel discussion focused on brand partnerships and the challenges faced in e-commerce. The panel included Rajiv Mehta (MD, Puma South Asia), Gaurav Dublish (Promoter & Director ? Wildcraft), Chakor Jain (Business Head for LEE), Rajiv Bajaj (CEO, Fila India and South Asia) and Ganesh Subramanian (CMO, Myntra.com) moderated the discussion. This discussion focused on the 4 stages of partnership between Myntra and the brands, various collaborative marketing initiatives, forecasting demand, e-commerce strategies and understanding consumer trends. The key take away from the session was the pressing need to standardize body sizes across brands sold in the country.

    This was followed by the second panel discussion which focussed on the best offline retail practices. This panel included Asif Merchant (MD, Catwalk worldwide), Sandeep Mukhim (CEO, Proline India Pvt Ltd), Abhishek Ganguly (Executive Director- Sales & Retail, South Asia Puma), Ashutosh Vaidya (Director Sales - SAARC Region, Luxottica India Ltd (Rayban)) and Moderator: Vikas Bagga (Enterprising Practitioner). This discussion focused on best offline retail practices that can be implemented in the online space. The panel also discussed about doing exclusive brand launches and first look?s with Myntra.

    The event concluded with a tour of Myntra?s warehouse followed by a special fashion show put together using merchandise sold on Myntra.com

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  • Rajeev pathak wins 'The Pitch' season 2 and prize money upto Rs. 50 mn

    Submitted by ITV Production on Jan 30

    NEW DELHI : BloombergUTV, India?s premier business news channel?s business reality show THE PITCH ? SEASON 2 has been won by Bengaluru-based Rajeev Pathak, Founder and CEO of eDreams Edusoft and will be awarded funding upto Rs. 5 crore by Mumbai Angels.

    Mr. Harsh Mariwala, Chairman and Managing Director, Marico Ltd., who judged the final round, speaking on the occasion said, ?It?s been a fascinating experience to engage with the future change makers of the society. It was great to see that the business models were not only creative but also had a social value to them. India?s growth story will be strengthened by bright, young entrepreneurs like these who combine creativity, strategy and ?giving back to society? to fortify the Indian market place". Harsh Mariwala, Chairman & Managing Director, Marico Limited added on Rajeev?s business model, ?Rajeev?s business model was very innovative and he is leveraging on a social need; that of shortage of teachers, where there is a need to actually reinforce learning and making it fun. It?s a total package which was appealing".

    Rajeev Pathak, speaking on his victory said, ?It?s obviously a great feeling to win on such a huge platform, and I would take this opportunity to thank BloombergUTV for providing a platform like ?The Pitch? which encourages entrepreneurship in India. But what I am even happier about is the great friends I made on the show. Each one was a winner in his/her own right. Interacting with great business icons like Mr. Ronnie Screwvala, Mr. Rajiv Bajaj, Mr. Harsh Mariwala and all others was like a dream come true for all of us. Each round had an icon from a completely different industry and that made the task all the more difficult and challenging.

    ?Mr. Deepak Lamba, Business Head ? BloombergUTV, said, ?My heartiest congratulations to Rajeev Pathak for winning the Season 2 of THE PITCH. As India?s premier business news channel, BloombergUTV not only aims at keeping a close eye on the domestic and international business environment for its viewers but is also actively involved in showcasing the vast entrepreneurial talent hidden in different parts of the country. I am sure Rajeev will put his funding to good use and take eDreams Edusoft to greater heights.?

    Rajeev, through eDreams Edusoft, aims to improve the life of every child, globally, through studentcentric disruptive technology innovations. Rajeev?s team has built a patent pending product, ?FunToot?, an intelligent personal tutor that observes, assesses, diagnoses, interacts, encourages and helps every child depending upon the child?s multiple intelligence and other characteristics.

    THE PITCH SEASON 2 saws industry stalwarts like Ronnie Screwvala of UTV Group, R Gopalakrishnan of Tata Sons, Ajay & Sanjeev Bijli of the PVR Group, Rajiv Bajaj of Bajaj Auto, Mahesh Bhupathi of Globosport, Neeraj Roy of Hungama.com, Ranjit Yadav of Samsung India, Rahul Akerkar of Indigo chain of restaurants, Surinder Kapur of the SONA Group and Harsh Mariwala of Marico Ltd. put the contestants through some tough tasks to test their business acumen, ability to be a team player, innovative thinking, sense of fair play and mental strength. Each episode of THE PITCH was judged by one industry stalwart at the end of which one contestant was eliminated.

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