Geo-targeted ads now account for about 20% ad revenues of TV channels but the potential is seen to be much bigger given India’s diversity
SureWaves MediaTech has secured Rs 35 crore in a second round of funding that was led by Canaan Partners.
Kolkata: SureWaves MediaTech, a Bangalore-based digital media-technology company, which tied up with local cable regionals like Manthan, Den, Incable, WWIL among few others and started operating in Kolkata about six months ago, is now looking forward to further growth in the region.
