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BKT tyres to sponsor six IPL teams

NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition of the tournament, starting September 19 in the UAE. Apart from Mumbai Indians, BKT will sponsor Chennai...

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Rajasthan Royals signs TV9 Network as principal sponsor

NEW DELHI: Rajasthan Royals has signed TV9 Bharatvarsh as the principal partner for the upcoming edition of the Indian Premier League, scheduled to be held in UAE from 19 September to 10 November 2020. The Royals will proudly wear TV9’s logo on the front of the team’s jersey in the IPL. TV9...

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IPL brand valuation hits $6.3 bn in 2018

The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

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Kansai Nerolac strengthens IPL association with three T20 franchisees

Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India and pioneers in ‘Healthy Home Paints’ has announced its association with Rajasthan Royals (RR) and Royal Challengers Bangalore (RCB) while continuing its association with Sunrisers Hyderabad (SRH) for the ongoing season...

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IPL comes to Snapchat

Snapchat has teamed up with Mumbai Indians, Rajasthan Royals, Chennai Super Kings and Kolkata Knight Riders this IPL season.

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