MUMBAI: Jaipur IPL Cricket Pvt Ltd has appointed Zzebra Sports to manage all communication and public relations activities for its high profile IPL team, Rajasthan Royals, winner of the title in the inaugural season in 2008.

Zzebra Sports, an integrated sports communication entity, will be responsible for developing the communication strategy for the Rajasthan Royals team and brand as well as managing all media relations, content development, media advocacy and on-site media management during the forthcoming Season V of IPL.

Raghu Iyer, CEO, Jaipur IPL Cricket Pvt Ltd, said: ?We are extremely happy to appoint Zzebra Sports to manage the communication activities for our premier brand Rajasthan Royals. During the pitch process we were very impressed with Zzebra?s immense expertise, wide experience in the sports sector, and innovative approach to nurture and grow the brand. We are glad to entrust the brand?s PR activities with Zzebra and look forward to a long-term association with them.?

Sangeeta Kuriakos, Managing Partner, Zzebra Sports said: ?Rajasthan Royals is an iconic brand which has consistently raised the bar on and off the field. We are delighted that Zzebra Sports has been chosen as their communication partner. The Zzebra team?s endeavour will be to provide the right strategies, tactical initiatives, and effective media relations to take the brand to greater heights.?

Zzebra Sports, part of the leading communication company Zzebra Public Relations Ltd, has an unmatched portfolio of work across varied sports disciplines like cricket, football, tennis, rugby, badminton, hockey, distance running, motorsport, mountain biking, golf, yatching, among others. In addition to this, Zzebra is associated with the leading sports management companies (IMG-Reliance, Procam International, Kwan), international and national sports associations (ICC, ATP, IRB), and many national and global tournaments.

Rajasthan Royals, champions of the inaugural IPL in 2008 is the Jaipur franchise cricket team that represents the state of Rajasthan in the Indian Premier League. The Rajasthan Royals team exemplifies the royal elegance, style, valour and class of Rajasthan and Gujarat. The Rajasthan Royals emblem is a reflection on the golden past and a promising future for the team. The Rajasthan Royals emblem, in royal blue and gold, is a reflection on the rich history of the region and their promising future ahead. The team?s mascot is a lion named Moochu Singh.