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  • India's # 1 Punjabi Music Channel turns 1

    Submitted by ITV Production on Aug 31

    MUMBAI: 9X Tashan the No#1 Punjabi Music channel from 9X Media Group, will celebrate its first anniversary on 31st August 2012. The channel has created a series of special programming to mark 9X Tashan?s super successful association with Punjabi music fans and viewers.

    Speaking on this momentous occasion Mr. Sandip Bansal, Managing Director 9X Tashan, said, "We are grateful to our viewers and partners for their undying love and support towards 9X Tashan in the past one year. We promise to keep delivering on the entertainment quotient offering our viewers with the best of Punjabi Music. We hope our ?Tashan ki Baadshahat? continues in the coming year."

    9X Tashan created television history registering an unprecedented growth of over 100 GRPs in the opening week of its launch across the PHCHP Markets. The Channel has achieved many milestones in the past one year. 9X Tashan is also the first regional music channel to have a LIVE streaming facility on the channel?s website ? www.9xtashan.in and on various Mobile platforms.

    Speaking on the anniversary Mr. Punit Pandey, EVP & Business Head - 9X Media Group said "9X Tashan our first regional offering has received a phenomenal response from the Punjabi music lovers. The channel has not only marked its leadership status in the last one year but has expanded the genre to well over 200 GRPs and that?s an achievement. We intend to keep growing the channel at this pace and ensure to keep our viewers entertained with much more of our action packed programming."

    As a part of the anniversary celebrations, 9X Tashan has planned a great entertainment line-up to keep the Punjabi music lovers dancing to the super hit Tashan beats.

    Speaking on the programming line-up, Mr. Baljinder S. Mahant, Programming Head, 9X Tashan, said, "The first anniversary will be celebrated on 9X Tashan with a 2-hour special program called Music De Baadshah showcasing the Best of 9X Tashan music, on 31st August, 2012. Besides, there will also be a special celebration by the 9X Tashan Gang comprising of Babhi, Bade-Chote, Falli-Balli and Ullu Da Patha, in their own unique way."

    Watch out for the Music De Baadshah on August 31, 2012 from 7 pm to 9 pm only on 9X Tashan. 9X Tashan is widely available across Cable and Satellite homes and also on leading DTH platforms.

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  • Brand Harvest creates Tashan for 9X media

    Submitted by ITV Production on Sep 06

    Mumbai 2nd September 2011: Brand Harvest Consultancy, a brand solutions company, has developed the channel positioning and the launch creative of 9X Tashan, a recently launched regional Punjabi music focused on Punjab and Haryana.

    Ram Gudipati, Managing Director, Brand Harvest commenting on the win mentioned that there was a multi agency pitch post that Brand Harvest bagged the creative duties for 9X media to work on a project basis. The idea shared during the pitch campaign was to bring to life the essence of Punjabi music and capture the attitude of the young and energetic Punjabi munda. This understanding into the Punjabi youth and their attitude reflected well assured us the business.

    Commenting on the creative approach adopted, Mr. Punit Pandey, Senior Vice President 9X said, ?The idea was to reflect the music of Punjab using the local flavours manifested through the music played by the Punjabi folklore?.

    Mr. Samir Kumar, Creative Head, Brand Harvest said, ?The look of the 9X Tashan campaign has been created against the milieu of Punjab with bright colours and vibrancy. The idea was to celebrate the music of Punjab by showcasing youthfulness and capturing this verve with the quintessential instruments being played like the Dhol, Dafli, Dholki.?

    The campaign largely includes the outdoor and print medium besides the online medium for trade. In order to support the launch campaign, the agency has also worked on the collaterals and interesting merchandize for the channel.

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  • Dhol music live on Alpha Punjabi, ETC Punjabi

    MUMBAI: Alpha TV Punjabi and ETC Channel Punjabi will live telecast a 'dhol' music extravaganza on 30 September from

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