Pro Kabaddi League

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‘Technology is the future of experiential marketing:’ Vidur Patney

MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself through direct engagement with consumers, its utility and purview is infinitely evolving. The idea is to create a bond between the consumer...

MAM Media and Advertising People
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Ronnie Screwvala’s grand plans for Kabaddi

MUMBAI: If you've got to invest in sport in India, then it has to be the multibillion cricketing extravaganza the Indian Premier League (IPL) which attracted audiences like a zillion bees to a honeypot. Nothing else comes even close to it. Well at least that was the perception a couple of years...

Television TV Channels Sports
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Zee Cinema to telecast WWE in Hindi

Starting 13 September, Zee Cinema will telecast WWE in Hindi from 7 - 9 pm.

Television TV Channels Movie Channels
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U Mumba lifts PKL 2 trophy; Star India's estimated earnings pegged at Rs 55 cr

While the native sport always had an enormous fan following in the country, what it lacked was proper packaging. When packaged in an alluring manner, the sport garnered a cumulative reach of 435 million in its debut season.

Television TV Channels Sports
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Pro Kabaddi League's viewership registers significant incline

In terms of TVR, while the tournament in its debut season garnered 0.73 per cent after 37 matches, the number has gone up to 1.23 per cent in 2015.

Television TV Channels Sports

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