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Cipla's new ad with Priyanka Chopra breaks stigma around asthma

Cipla has launched its new TV campaign, #BerokZindagi. The TVC aims to raise awareness about asthma and its treatment, along with helping address the social stigma surrounding it - one of the key factors for limited disclosure of being asthmatic and avoidance of inhaler use in public.

MAM Media and Advertising Ad Campaigns
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Priyanka Chopra takes up the cause of water in her next production

Priyanka Chopra’s Purple Pebble Pictures (PPP) announced the details of their latest Marathi film production. Titled ‘Paani’, the film, helmed by first time director Adinath Kothare, is based on a true story that deals with an insurmountable crisis affecting an entire region. This is the 4th...

Television TV Channels Regional
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Rajnigandha Pearls celebrates the spirit of motherhood

This mothers’ day Rajnigandha Pearls has launched a digital campaign to pay homage to the tending and affectionate mother in all women.

MAM Media and Advertising Ad Campaigns
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Are celebs killing their brand by endorsing too many products?

MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for seeing their favourite celebrity on television, outside of movies.

MAM Marketing MAM
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HARMAN announces Priyanka Chopra as global brand ambassador

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the...

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