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MAM 2016: When marketing, advertising hopped on to Digital India

‘Live streaming', 'Video on demand', 'data crunching', 'branded content', 'geo-targeting', 'digital measurement', 'native advertising', 'programmatic', ‘digitisation', 'demonetisation'….2016 has generated enough buzzwords for the Indian marketer. So much so that it is hard to place one's finger on...

Specials Year Enders
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2016: The Year of Disruption: Growth, revenues, M&As, new techs, flip-flops in times of demonetisation

Year 2016 was a rare instance when the Indian government and a global company’s projections for the Indian media and entertainment industry seemed to be matching for a large part of the year. Almost. Considering the differences in parameters that the government adopts for economic outlook...

Specials Year Enders
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Paytm Marketplace files complaint against 'fraudulent' users

MUMBAI Ever since Prime Minister Narendra Modi brought down the surgical strike against black money in the form of demonetization in November 8, the Alibaba backed online wallet service PayTM found itself in news, and its usage growing by leaps and bounds.

iWorld e-commerce
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TRAI reduces ceiling tariff for mobile banking services

NEW DELHI: It couldn’t have come at a more opportune moment, especially when the country is reeling under a severe cash crunch in the aftermath of demonetization of Rs 500 and Rs 1,000 currency notes. Telecom Regulatory Authority of India (TRAI) in an order yesterday reduced the ceiling tariff for...

Regulators TRAI
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Giving information effectively a major challenge: Naidu

NEW DELHI: Information & Broadcasting Minister M Venkaiah Naidu has said information is “ammunition to fight social evils such as corruption, poverty, illiteracy and terrorism”.

Regulators I&B Ministry

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