Prathyusha Agarwal

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TRAI tariff order will help increase ZEEL's earnings from under-monetised regions: CMO Prathyusha Agarwal

The Telecom Regulatory Authority of India (TRAI) has successfully rolled out its new tariff order (NTO) with the underlying objective of making the system more transparent and effective, giving the consumer the choice of channels as per their requirements and budgets.

Television TV Channels GECs
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ZEEL CMO Prathyusha Agarwal on TRAI tariff order, channel pricing and content strategy

Just 10 days away from D-Day, Zee Entertainment Enterprises Ltd (ZEEL) has embarked on a mission to educate and enlighten consumers about the new Telecom Regulatory Authority of India (TRAI) tariff order and how it will benefit them. Till now, packs focused on family viewing and bundled channels...

Television TV Channels GECs
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Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
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Zee Bangla to refresh channel campaign to dominate Bengali space

The regional space in India’s broadcasting industry is blooming. One of the most widely spoken languages in the country, Bengali has seen a surge in viewership off late. The Bangla channel from the Zee slate is all set to change the game.  

Television TV Channels Regional
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'Maggi Kitchen Journey' to premiere on Zee TV, Living Foodz

Nestle and Zee pay an ode to women who have emerged from bread makers to bread earners, leveraging their passion for food on the show Maggi Kitchen Journeys. The show will be soon premiere this July on Zee TV at 6:30 pm on Saturday, 14 July and on Living Foodz at 1:30 PM on Monday, 16 July.

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