Prathyusha Agarwal


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ZEEL's Prathyusha Agarwal applauds the champions

MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) chief consumer officer Prathyusha Agarwal thanks the real heroes – health workers, doctors, policemen, etc. – who are at the forefront of fighting the COVID-19 pandemic. Adjusting to the new normal is not easy, but desperate situations call for...

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ZEEL launches #BreakTheCoronaOutbreak campaign

MUMBAI: As the government of India takes continued efforts to encourage good hygiene behavior to safeguard people against the Covid-19 pandemic, it is critical that people act proactively and take precautionary measures to protect themselves and their loved ones. Zee Entertainment Enterprises Ltd (...

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ZEE appoints Prathyusha Agarwal as Chief Consumer Officer

Mumbai: In order to accelerate its ‘Customer-First’ approach, Zee Entertainment Enterprises Ltd. (ZEEL) has announced that Prathyusha Agarwal will take on the mantle of the Chief Consumer Officer for the domestic broadcast business. In this new role, Prathyusha will continue to report into Punit...

Television TV Channels People
TRAI tariff order will help increase ZEEL's earnings from under-monetised regions: CMO Prathyusha Agarwal

The Telecom Regulatory Authority of India (TRAI) has successfully rolled out its new tariff order (NTO) with the underlying objective of making the system more transparent and effective, giving the consumer the choice of channels as per their requirements and budgets.

Television TV Channels GECs
ZEEL CMO Prathyusha Agarwal on TRAI tariff order, channel pricing and content strategy

Just 10 days away from D-Day, Zee Entertainment Enterprises Ltd (ZEEL) has embarked on a mission to educate and enlighten consumers about the new Telecom Regulatory Authority of India (TRAI) tariff order and how it will benefit them. Till now, packs focused on family viewing and bundled channels...

Television TV Channels GECs

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