Prasanth Kumar


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GroupM announces senior-level elevations

Following GroupM’s announcement of a global merger of Essence and MediaCom to form EssenceMediacom earlier this year, GroupM India has confirmed the elevations of Navin Khemka as CEO and Sonali Malaviya as chief strategy and transformation officer for EssenceMediacom South Asia.

MAM Media and Advertising People
Future looks promising with more linear TV users planning to adopt CTV in the next year: Group M’s Kantar report

Mumbai: If convenience is driving audiences towards connected TV, addressability is driving advertisers to connected TV. India's CTV ad spend will touch $395 million by 2027. It will grow at a CAGR (compound annual growth rate) of 47 per cent. CTV adoption has been rapidly evolving in the last two...

Television TV Channels Viewership
Finecast to host India's First Addressable TV Summit

Mumbai: On 7 December 2022, GroupM's addressable TV company Finecast will host India's first addressable TV summit, "Addressable TV and Beyond," in Mumbai. The event will highlight how the TV industry is undergoing a transformation, with India on track to become the third largest TV market in the...

Television TV Channels GECs
Prasanth Kumar of GroupM is president of AAAI

Mumbai: GroupM Media India's South Asia CEO Prasanth Kumar has been elected as the president of the Advertising Agencies Association of India (AAAI) for the year 2022-23 at its annual general body meeting, which was held on 28 November. Havas Group India CEO Rana Barua has been unanimously elected...

MAM Marketing MAM
GroupM India inks a strategic partnership with ShareChat and Moj

Media investment company GroupM India and media aggregator ShareChat, with 400 million monthly active users (MAU) across ShareChat and Moj, has announced entering into a strategic partnership to power a new era of modern marketing.

MAM Media and Advertising Media Agencies