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Following GroupM’s announcement of a global merger of Essence and MediaCom to form EssenceMediacom earlier this year, GroupM India has confirmed the elevations of Navin Khemka as CEO and Sonali Malaviya as chief strategy and transformation officer for EssenceMediacom South Asia.
Mumbai: If convenience is driving audiences towards connected TV, addressability is driving advertisers to connected TV. India's CTV ad spend will touch $395 million by 2027. It will grow at a CAGR (compound annual growth rate) of 47 per cent. CTV adoption has been rapidly evolving in the last two...
Mumbai: On 7 December 2022, GroupM's addressable TV company Finecast will host India's first addressable TV summit, "Addressable TV and Beyond," in Mumbai. The event will highlight how the TV industry is undergoing a transformation, with India on track to become the third largest TV market in the...
Mumbai: GroupM Media India's South Asia CEO Prasanth Kumar has been elected as the president of the Advertising Agencies Association of India (AAAI) for the year 2022-23 at its annual general body meeting, which was held on 28 November. Havas Group India CEO Rana Barua has been unanimously elected...
Media investment company GroupM India and media aggregator ShareChat, with 400 million monthly active users (MAU) across ShareChat and Moj, has announced entering into a strategic partnership to power a new era of modern marketing.
