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Perfetti Van Melle India appoints Rajesh Ramakrishnan as MD

Leading confectionery player Pertfetti Van Melle India has recently appointed Rajesh Ramakrishnan as the new MD of the company. Ramakrishnan will replace Ramesh Jayaraman who has moved to another role within the group.

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Center Fresh ropes in Dhanush as its brand ambassador

MUMBAI: Perfetti Van Melle India (PVMI) has signed on singer and actor Dhanush as the new face for its flagship chewing gum brand Center Fresh. Dhanush will feature in the new television commercial of the brand and in all mobile and internet communication

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Meridian Communication creates Perfetti's new ad campaign

MUMBAI: Perfetti Van Melle India (PVMI) has launched an ad campaign for its latest offering in the snacks category, Stop Not Disks.

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