MAM
Percept/H appoints Saurav Ghoshal as VP client servicing
MUMBAI: Percept/H, the flagship advertising agency of Percept, has appointed Saurav Ghoshal as vice president – client servicing.
Ghoshal will play a vital role in the growth plans for Percept/H. He will be based out of Mumbai and will report to Percept/H senior vice president and branch head Anjana Devraj.
His last stint was with Pickle Lintas where he was based in Gurgaon.
Percept/H COO Debashis Paul said , “Saurav brings in solid experience across categories . His energy and dynamism would add great value to our Mumbai operations.”
On his new role, Ghoshal said, “For me it was to look at doing something different in advertising and here at Percept/H the true sense of 360 degree approach to the marketing communications and the sheer magnitude of work done for its clients excited me and I look forward to value add to these processes.”
Prior to joining Picle Lintas, Ghoshal was associated with agencies such as Mudra Communications, Law & Kenneth India, Concepts Advertising LLC, Lowe Worldwide, JWT and Saatchi & Saatchi. He holds a post graduate diploma in sales and marketing from National Institute of Sales, New Delhi. He has also completed a post graduate diploma in marketing from IGNOU, New Delhi.
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
