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Varun Dhawan is new brand ambassador for Frooti

Parle Agro, the largest Indian beverage company, has announced actor Varun Dhawan as the new face for its flagship brand Frooti.

MAM Media and Advertising People
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IPL 11 saw 61% growth in ad volume from season 1

The cash-rich Indian Premier League has witnessed tremendous growth over the years from its inception in 2008. The growth is in terms of different aspects like advertising revenue, sponsorship revenue, number of eyeballs and brands attraction etc.

Television TV Channels Sports
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DAN's Posterscope rolls out campaign for Appy's new avatar

MUMBAI: Appy, an apple juice drink by Parle Agro, has joined hands with Dentsu Aegis Network’s Posterscope India to roll out a new campaign featuring Appy’s new avatar. The Rs-3 billion brand continues the use of its distinctive black packaging, with an evolution of its logo developed to build a...

MAM Marketing MAM
Parle Agro launches #FrootiGoFizzy

Parle Agro recently announced the launch of Frooti Fizz, an extension of its flagship brand Frooti. The launch is supported by an integrated communication campaign #FrootiGoFizzy, exuberating its playful characteristics. Frooti Fizz seeks to refresh the category it created, of fruit plus fizz...

MAM Media and Advertising Ad Campaigns
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People

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