Parag Masteh

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TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
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Despite spike in viewership, Malayalam news channels record dip of 60% in ad revenues

While Covid2019 has had an unprecedented impact over businesses across the country in the past few months, the media and entertainment consumption witnessed some interesting upward trends during the time period

Television TV Channels News Broadcasting
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Kerala ad market pins hopes on Onam to bring respite

The South Indian ad market is a flourishing one, moving on an upward trajectory for the past decade. In 2019, it accounted for 30.7 per cent of the overall ad expenditures in India, as revealed by TAM AdEx’s Southside story report, contributing Rs 21,500 crore to the industry. Kerala market alone...

MAM Media and Advertising AD Agencies

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