Pankaj Krishna

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Unethical viewership enhancing has spiralling effect, leads to carriage fee hike, says Chrome DM

MUMBAI:  Whether or not a measuring agency or a ratings body approve of members who indulge in unethical means of doing business? Whether or not the business is doing well is only their mandate – however. MIB has directed BARC India to stop generating ratings of those channels that use landing...

Television TV Channels Viewership
Ashok Venkatramani joins Chrome Data Analytics & Media

Ashok Venkatramani, the former CEO of ABP news Network, has joined Chrome Data Analytics & Media Private Limited as director. He brings with him an experience of over 25 years in sales, marketing and general management roles in the FMCG and broadcasting sectors.

Television TV Channels Viewership
Landing page a promotional tool, works only for a finite period, says Chrome DM CEO

In the television news ecosystem, the latest battle that has burst out is that of landing pages on distribution platforms such as DTH and cable TV operators being hijacked by older rivals for promotional feeds. Chrome DM founder and CEO Pankaj Krishna spoke to indiantelevision.com (excerpts):  ...

Television TV Channels Viewership
"Dual LCNs is not the best thing to do" -- Chrome Data CEO Pankaj Krishna

The dual and multiple LCNs issue has sparked off a furore with English news television channels after Republic TV announced eye-popping numbers in week one of its launch. The media has been buffeted with leaked complaints to the regulator by news channels against one another and the viewership...

Television TV Channels Viewership

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