Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Chrome DM services help optimise viewership ratings: Pankaj Krishna

As you walk into the Chrome Data Analytics & Media’s office on the outskirts of Delhi, you see the company chief executive Pankaj Krishna 'talking to himself’ in the wide-glass paned conference room. Only after being ushered in, you realise.

Catalysts of changing digital landscape in India

The analyst's view on video distribution

Unethical viewership enhancing has spiralling effect, leads to carriage fee hike, says Chrome DM

MUMBAI:  Whether or not a measuring agency or a ratings body approve of members who indulge in unethical means of doing business? Whether or not the business is doing well is only their mandate – however. MIB has directed BARC India to stop generating ratings of those channels that use landing...