Pankaj Krishna


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Guest Column: Content is king, but is distribution still God?

A linear channel goes through multiple layers of distribution intermediaries on ground. 

Television TV Channels Viewership
Chrome DM services help optimise viewership ratings: Pankaj Krishna

As you walk into the Chrome Data Analytics & Media’s office on the outskirts of Delhi, you see the company chief executive Pankaj Krishna 'talking to himself’ in the wide-glass paned conference room. Only after being ushered in, you realise.

Television TV Channels Viewership
Unethical viewership enhancing has spiralling effect, leads to carriage fee hike, says Chrome DM

MUMBAI:  Whether or not a measuring agency or a ratings body approve of members who indulge in unethical means of doing business? Whether or not the business is doing well is only their mandate – however. MIB has directed BARC India to stop generating ratings of those channels that use landing...

Television TV Channels Viewership