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VidNet 2022: How can Indian OTTs reach 100 million subscriptions?

Mumbai: In 2021, OTT paid subscriptions in India touched the 70-80 million mark, according to the latest report by Boston Consulting Group. The subscriber numbers remain in flux with high levels of churn and potential marketing efforts are required to generate and acquire new users. The streaming...

iWorld Over The Top Services
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CAMM Summit 2022: 'Retention is relevant through the customer journey'

Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only come into question when the customer would close the account.

MAM Marketing MAM
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CAMM Summit 2022: ‘Technology no longer just a vehicle to transmit content’

Mumbai: Technology has evolved from a support system to an enabler and finally a driver of content consumption in the modern media landscape. Content and technology have become inextricably intertwined with the role of technology becoming more important in the media industry.

iWorld Over The Top Services
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CAMM Summit 2022: 'Ad-tech to allow brands to take control of consumer experience'

Facebook rebranded to Meta in October last year and threw the marketing world into a frenzy by coining a new buzzword ‘metaverse.’

iWorld eNews
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Connected TV: A growing market in India

Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an...

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