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Mumbai: In 2021, OTT paid subscriptions in India touched the 70-80 million mark, according to the latest report by Boston Consulting Group. The subscriber numbers remain in flux with high levels of churn and potential marketing efforts are required to generate and acquire new users. The streaming...
Retention is no longer just about the last phase of the customer journey anymore. In a traditional organisation such as a bank, retention would only come into question when the customer would close the account.
Mumbai: Technology has evolved from a support system to an enabler and finally a driver of content consumption in the modern media landscape. Content and technology have become inextricably intertwined with the role of technology becoming more important in the media industry.
Facebook rebranded to Meta in October last year and threw the marketing world into a frenzy by coining a new buzzword ‘metaverse.’
Mumbai: Connected TV has an audience base of 45 million in India, according to Madison Advertising Report 2022. The segment contributes eight to ten per cent of the digital audience currently. In the last five years, it has grown nine times and is expected to grow by another four times to reach an...
