Sports
PadelPark brings Bullpadel 2026 apparel collection to India
New e-commerce play opens doors to premium padel gear nationwide
MUMBAI: PadelPark India has served up a fresh play for India’s fast-growing padel community with the launch of the Bullpadel 2026 apparel collection on its official e-commerce platform.
The move marks Bullpadel’s dedicated online retail entry into India, making its performance-focused apparel accessible to players and enthusiasts across the country. Until now, access to specialised padel gear has been limited, but the new platform aims to bridge that gap with a few clicks.
The timing is no accident. Padel is quietly rallying momentum in India, with more than 350 courts now active and a growing urban following across cities such as Mumbai, Delhi, Bengaluru, Chennai and Hyderabad. What was once a niche sport is now finding its rhythm among a new generation of players.
Globally, Bullpadel has built a reputation for blending technical precision with sleek design, becoming a go-to name on international circuits. Top players including Federico Chingotto, Gemma Triay and Paquito Navarro are often seen sporting the brand in high-stakes matches, lending it both credibility and court-side visibility.
The 2026 collection itself leans into performance and practicality. Expect a full wardrobe for the court, from t-shirts and polos to jackets, skirts, shorts and track pants. The apparel uses lightweight, double-sided microfiber technology with quick-dry properties designed to handle both intense rallies and India’s demanding playing conditions.
For PadelPark India founder Nikhil Sachdev, the launch is part of a larger game plan. “India’s padel community has grown faster than anyone anticipated, and the appetite for premium, sport-specific gear is real. Bullpadel is the gold standard globally, and making it accessible to Indian players through a dedicated platform is a natural next step in building a complete padel ecosystem here,” he said.
Beyond its own platform, the collection will also be available through select retail partners and leading e-commerce marketplaces, ensuring both online convenience and offline access.
As padel finds its footing in India, this launch signals a shift from curiosity to commitment, where the sport is not just played, but properly kitted out too.
Sports
Alstone named Official Cladding Partner of Punjab Kings for IPL 2026
Premium exterior cladding brand strengthens its cricket association strategy with third IPL tie-up.
MUMBAI: Alstone is clearly aiming to build stronger walls both on the field and in the minds of cricket fans by teaming up with Punjab Kings this IPL season. India’s leading premium exterior cladding brand has announced its association with Punjab Kings as the Official Cladding Partner for the 2026 edition of the Indian Premier League. This marks Alstone’s third engagement with India’s biggest cricketing platform, underlining its continued strategy of leveraging high-impact sporting events to boost brand visibility and national connect.
Having previously partnered with a Bengaluru-based franchise, Alstone has now aligned with Punjab Kings, a team known for its fearless gameplay, high energy and passionate fan base. The collaboration brings together Alstone’s progressive brand philosophy and the dynamic spirit of the Kings.
Through the partnership, Alstone plans to roll out a mix of integrated marketing initiatives, creative campaigns and on-ground activations during the season. The focus will be on deeper engagement with channel partners and end consumers while reinforcing its leadership in the premium cladding segment.
Speaking on the association, Mr Sumit Gupta, Managing Director of Alstone, said: “Our partnership with Punjab Kings for the 2026 season is a reflection of Alstone’s evolving brand journey with cricket. This platform represents scale, influence and cultural relevance at an unmatched level. Punjab Kings, with their passion and energy, perfectly mirror the values we stand for innovation, performance and consistency.”
Saurabh Arora, Chief Commercial Officer of Punjab Kings, added: “We’re happy to have Alstone come on board as our Official Cladding Partner for the 2026 season. It’s always great to work with brands that are growing strongly across India. We’re looking forward to building this partnership together and creating meaningful engagement for fans.”
With over two decades of industry leadership, Alstone offers a diverse portfolio including Fire Retardant Composite Panels (FRCP), Metal-based High-Pressure Laminates (HPL), Aluminum Honeycomb Panels, Metal Louvers and Zinc Composite Panels (ZCP) in collaboration with VMZINC, France.
As the IPL continues to deliver massive viewership and engagement, Alstone’s tie-up with Punjab Kings highlights the brand’s commitment to bold, memorable brand-building in one of India’s most vibrant sporting arenas.
In the high-stakes world of T20 cricket, where boundaries are smashed every match, Alstone is making sure its brand presence is equally solid and eye-catching.
