Latest News

'Consumer annoyance with intrusion in their space will take a new turn'

As predicted, the impact of technology on communication in 2006 was rather limited. Consumer pull rather than organizational push continues to determine the rate of acceptance and dissemination of technology.

Specials Year Enders
Magazines lead print sprint

Guy mags is where maximum action is at present.

Television TV Channels Specialised and Niche
TV penetration growth flat, cinema negative, radio & print positive: NRS 2003

MUMBAI: The long-awaited and much-discussed National Readership Survey 2003 has hardly rung in cheer this Yuletide season for media.    At an all-India level, media reach according to NRS 03 has registered no significant change over NRS 2002. Instead, penetration of cinema has slipped by three...

Television TV Channels GECs
DD strikes Rs 11 million barter deal with Express group

NEW DELHI: Prasar Bharati, overseeing the functioning of Doordarshan and All India Radio, is slowly starting to shed its `babu' (bureaucratic) attitude. It is increasingly going in for deals that are more in tune with the changing scenario. India's pubcaster Doordarshan has now commenced inking...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required