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Zeel to create cross-platform content solutions for brands with Zee Brand Works

Zee Entertainment Enterprises Limited (Zeel) on Thursday announced the launch of its brand solutions vertical Zee Brand Works.

MAM Marketing Brands
Prasar Bharati looks for exclusive OTT partner to bring ‘Swaraj’ to global audience

Prasar Bharati has invited applications from OTT platforms for the exclusive global licence for its programme Swaraj for three-years. The bidding process will be done via e-auction.

Television TV Channels News Broadcasting
Content consumption on OTT apps increases the growth of smartphone users, finds ZEE5 Intelligence Monitor research

Over 50 percent of smartphone users in the metros are planning to replace their gadgets within the next six months, according to research conducted by the OTT platform ZEE5.

iWorld Over The Top Services
Eros Investments, Wipro sign agreement to develop content localisation solution

Eros Investments on Thursday announced that it has signed an alliance agreement with IT firm Wipro to evolve and scale the artificial intelligence (AI) and machine learning (ML) based content localisation solution.

iWorld Over The Top Services
Programmatic is enabling the transition of OTTs to open internet: Tejinder Gill

Global technology platform The Trade Desk helps marketers advertise on the ‘open internet’ i.e., outside the ecosystems of Google and Facebook. The Trade Desk can deliver campaigns across a multitude of devices such as computers, mobile devices, OTT, connected TV (CTV) to reach quality audiences at...

iWorld Over The Top Services