Mumbai: Media and entertainment research firm Ormax Media has launched First-Day Box Office (FBO), a scientific box office forecasting model.

The model forecasts the opening day net collections at domestic box office for unreleased films up to seven weeks before release.

FBO is being targeted at film studios and producers, as well as media agencies and advertisers who associate with films through co-branded promotions and in-film placement. Existing subscribers of Cinematix will be upgraded to an FBO-enabled version of the product at an incremental cost.

It takes into account a series of input parameters. These include inputs from Ormax Media?s film campaign tracking product Cinematix, which tracks the Buzz, Reach and Appeal of unreleased Bollywood films for almost three years now.Cinematix covers 19 cities across India, accounting for more than 95 per cent of domestic box office coverage.

Other FBO model inputs include release scale, holiday and festival factors, audience profile and other such variables on which normative data has been built by Ormax Media over the last four years.

FBO forecast will be available to subscribers everyday from seven weeks before the release of a film till the day of the release. The model has been tested to accurately forecast the first-day box office collections of at least 85 per cent films with less than 10 per cent error margin, the company said.

Ormax Media CEO Shailesh Kapoor said, "The model is extremely valuable as the box office estimate will be available seven weeks in advance. That will give the stakeholders enough time to take corrective action. Also, it is not a back-of-the-envelope prediction of the box office. It is a statistically tested forecast model that has self-learning built into it, guaranteeing progressively better results with time."

Mumbai: MTunes HD, the first Bollywood music channel in HD, is launching a countdown show ?MTunes Trending20? on 4 August.

Presented by Bharti Airtel, the weekly show will air every Saturday at 9pm and Sunday at 11 am and will play the top 20 songs of the week.

MTunes Trending20 aims to bring to its viewers a comprehensive analysis of audience preferences across five platforms. The final chart will be compiled by the media research organisation - Ormax Media.

The five platforms will be Radio popularity compiled by Radio City, Digital downloads provided by Hungama, YouTube views and Heartbeats (weekly music research) by Ormax Media and audience preferences as recorded by MTunes HD. A normalised measurement formula based on TV ratings data, Radio Aircheck, SMS requests, downloads/usage tracking across mobile service providers and views count on popular internet video sites will be collated to generate the weekly chart.

MTunes HD CEO Saravanan P said, "MTunes Trending20 is a reaffirmation of our promise to deliver ?Music Like Never Seen Before? and strengthens a long line-up of path-breaking formats like Kal Ka Superhits, Handmade and MBox already on the channel. We have pioneered the industry by launching the World?s first HD Bollywood Music Channel and are committed to consistently drive growth for our stakeholders. This show will deliver the gold standard of Bollywood music rankings to the industry and is among several initiatives in the pipeline that will make the MTunes HD viewer ?Feel the Music?!"

Ormax Media CEO Shailesh Kapoor added, "Today, music is consumed across media - television, radio, internet, mobile phones and other digital devices. MTunes Trending20 is a unique property that captures the combined effect of all these media."