• Decoding brand 'Kapil Sharma'

    MUMBAI: Between his outrageously funny jokes, bang on comic timing and 'put-you-at-ease' smiles, comedy king Kapil Sh

  • Ormax Xpressive: Get ready for facial coding

    MUMBAI: Expressions say it all, and researchers for long now have been reading people’s faces to know it all.

  • Germin8 raises $3 million venture funding from Kalaari Capital

    MUMBAI: Germin8, a Big Data analytics company, has raised USD 3 million in Series-A funding from Kalaari Capital.

  • Ormax Media changes gear; talks expansion

    Five years is not a long time to learn the ropes of a business.

  • 'GEC programmers need to understand IPL viewing behaviour' : Ormax Media co-founder and CEO Shailesh Kapoor

  • Consumers pick Mumbai Indians & Chennai Super Kings to win IPL 5: Ormax Media study

    Submitted by ITV Production on Apr 05

    Mumbai: In a consumer study conducted by Ormax Media, 41% respondents felt that the Mumbai Indians team had the maximum chance of winning the fifth edition of IPL.

    The study was conducted across 16 cities in India, among males and females in the age group of 15-34 years. The other teams in the top 3 are Chennai Super Kings and Kolkata Knight Riders.

    The table below shows the ranking of all teams, based on the percentage of respondents who felt that the team had the maximum chance of winning IPL 5.

     

    Rank

    Teams

    % Respondents
    1
    Mumbai Indians
    41
    2

    Chennai Super Kings

    20
    3
    Kolkata Knight Riders
    10
    4
    Rajasthan Royals
    9
    5
    Royal Challengers Bangalore
    8
    6
    6
    7
    Kings XI Punjab
    3
    8
    Sahara Pune Warriors
    2
    9
    1

     

    Ormax Media?s Cricket Advertising Recall & Effectiveness research - Day After Cricket (DAC), for brands advertising on IPL 5 starts today. The first phase of this research involves day-after tracking, available as bi-weekly syndicated reports to advertisers and media agencies over the seven-week long duration of the tournament. The study is being conducted across the six metros.

    Speaking about both the studies, Shailesh Kapoor, CEO ? Ormax Media, said: ?There are two aspects tothe IPL property ? the cricket and the advertising. While Mumbai and Chennai are the current favorites, we?ll be tracking how this changes over the course of the tournament as well. The advertising aspect will be tracked using DAC, which is a now a popular tracking tool in the advertisers community.?

    Image
Subscribe to