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Zenith: global ad spend to dive 9.1% in 2020

MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019.  Global agency Zenith concurs with this view and has revised its numbers for 2020.

MAM Media and Advertising Digital Agencies
Kinetic Worldwide launches IOM, an OOH planning tool in the new normal

NEW DELHI: Global player in the out-of-home (OOH) media industry, GroupM’s Kinetic Worldwide, today announced the launch of India On The Move (IOM). IOM is Kinetic India’s latest proprietary tool developed fully in-house to help understand audience traffic patterns.

MAM Media and Advertising Out Of Home
Hoichoi launches early OOH campaign for higher recall

OTT players heavily rely on OOH media to promote their shows and the pandemic brought that to a screeching halt. West Bengal is one of the first states to get back on track after the lockdown was lifted and Bengali OTT platform Hoichoi recently launched an outdoor campaign for its new original.

iWorld Over The Top Services
Impact of Covid2019 on global ad spends on Indian ad industry

The Covid2019 pandemic has presented serious challenges when it comes to stabilising the overall economy amidst lockdown, one of which is changing industry dynamics. Covid2019 has impacted the way brands, agencies and various other businesses work which disrupted the ever-evolving advertising and...

MAM Marketing MAM
Dollar Industries partners with Platinum Outdoor to launch new brand identity

Dollar Industries Ltd, one of India’s leading brands in the hosiery and knitwear segment, recently revamped its brand architecture and logo. The company partnered with Platinum Outdoor for a strategic and calculated re-branding exercise to reveal the brand’s new vision ‘Wear the Change’.

MAM Marketing Brands

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