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BrandVid 2018 sees industry stalwarts discussing video marketing in depth

Video is the new glue fusing brands with their consumers thanks to the massive explosion in consumption on digital and handheld devices. Marketers are working overtime to understand the nuances of video storytelling, platforms ‐ social or web destinations and distribution in order to build stronger...

MAM Marketing Brands
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Onida's resurrection ahead of festive season

Onida, a brand that was once seen in every Indian household, seems to have lost its sheen in today’s competitive market. This was primarily due to the entry of new players. With liberalisation in 1991, Samsung, LG and other multinational consumer goods companies launched in India with much fanfare...

MAM Marketing Brands
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Onida appoints Pratyush Chinmoy as Asst GM for marketing

Electronics brand Onida has appointed Pratyush Chinmoy as the assistant GM for marketing. He will report to Onida chief executive officer G Sundar.

MAM Media and Advertising People
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The comeback of iconic brands

MUMBAI: In today’s metamorphic world, it is a constant struggle for brands to retain their identity and ensure that they are constantly in the minds of people. There have been iconic brands of the past which one fine day decided to vanish into thin air. Though still present, they dropped...

MAM Marketing MAM
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Onida revives iconic devil for IPL campaign

MUMBAI: Homegrown electronics brand Onida, a part of Mirc Electronics, was one of India’s most recognised and acclaimed brands in the early 90s and 2000s. Its CRT TVs helped popularise the brand along with an unforgettable brand ambassador-a devil, replete with horns and a tail, who was later...

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