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OkCupid's digital campaign #AllyOfLove in the times of virtual dating

NEW DELHI: The Covid2019 pandemic has changed the rules of the dating game and so dating apps have had to strategise ways for couples to meet online, converse and also find romance in it. The dating platform, OkCupid recently celebrated pride month 2020 with a lot of conversation-starting campaigns...

MAM Media and Advertising Digital Agencies
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Millennial Influencers turn to OkCupid to ‘Find Their Kind’

MUMBAI: OkCupid asks real people to talk about real things. The international dating app’s first brand campaign in India - #FindMyKind - has endeavoured to start conversations about personal choice and self-acceptance amongst Indian millennials to cater to their changing preferences. The campaign...

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OkCupid celebrates personal choice with first India brand campaign ’Find My Kind’

MUMBAI: International dating app OkCupid has launched its first 360-degree campaign in India - ‘Find My Kind’ - a conceptual take that reflects Indian millennials’ changing preference to find ‘my’ kind vs ‘others’ kind. Aimed at an informed generation to whom freedom of choice is non-negotiable,...

MAM Media and Advertising Ad Campaigns
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OkCupid's Pride Month campaign #LoveAtFirstPride aims for a more inclusive world

The Pride Month saw brands all across the globe striving for the right to love everyone, gender no bar. One of the most popular dating apps, OkCupid also launched an emotional campaign called #LoveAtFirstPride to bring to light stories for the first time - first dates, first decisions, first...

MAM Media and Advertising Ad Campaigns
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This Spring, Winter is Coming to Your OkCupid Profile OkCupid Introduces Game of Thrones Badge to Match GoT Buff

The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans in India are looking forward to waking up early to watch the most anticipated season premier ever.

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