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OkCupid celebrates personal choice with first India brand campaign ’Find My Kind’

MUMBAI: International dating app OkCupid has launched its first 360-degree campaign in India - ‘Find My Kind’ - a conceptual take that reflects Indian millennials’ changing preference to find ‘my’ kind vs ‘others’ kind. Aimed at an informed generation to whom freedom of choice is non-negotiable,...

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OkCupid's Pride Month campaign #LoveAtFirstPride aims for a more inclusive world

The Pride Month saw brands all across the globe striving for the right to love everyone, gender no bar. One of the most popular dating apps, OkCupid also launched an emotional campaign called #LoveAtFirstPride to bring to light stories for the first time - first dates, first decisions, first...

MAM Media and Advertising Ad Campaigns
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This Spring, Winter is Coming to Your OkCupid Profile OkCupid Introduces Game of Thrones Badge to Match GoT Buff

The alarm is set for April 15, 7.30 am IST. Usually people dread Monday mornings, but this time millions of Game of Thrones (GoT) fans in India are looking forward to waking up early to watch the most anticipated season premier ever.

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This Women’s Day, OkCupid urges to #FlipTheQuestion and break gender stereotypes

As Oscar Wilde once said, “The answers are all out there, we just need to ask the right questions”.

MAM Media and Advertising Ad Campaigns
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OkCupid Launches First Digital Campaign in India #SubstanceOverSelfies to Celebrate You and Your Personality

They say that ‘a picture is worth a thousand words’ but does that hold true for dating? While selfies are all the trend right now, and seemingly here to stay, there is very little that they convey about one's personality, character and nature.

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