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ISA advises against using BARC data for media planning, buying during tariff order transition

With the new TRAI tariff order coming into force from 1 February, the consumption pattern of TV viewership is expected to vary significantly following the impact on the distribution value chain.

Television TV Channels Viewership
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The challenge of DD FreeDish and new tariff order for DPOs

With the emergence of a large number of OTT platforms and cord-cutting globally, the future of pay-TV looks bleak. The talk of the town is how pay-TV industry will manage to survive the crisis. Moreover, the new tariff order (NTO) in India is also set to overhaul the entire ecosystem.

Cable TV Local Cable Operators

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