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ZEEL's Kartik Mahadev on Zee Café strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment
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Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership
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All India Digital Cable Federation welcomes festive promotion by broadcasters

MUMBAI: While All India Digital Cable Federation (AIDCF) in association with its LCO operator partners always strives to deliver better services to consumers, the federation has welcomed festive promotion by broadcasters offering a discount on select a-la carte channels. AIDCF hopes that such...

Cable TV Multi System Operators
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ZEEL CMO Prathyusha Agarwal on niche channels in NTO, regional portfolio and subscription growth

Zee Entertainment Enterprises Ltd (ZEEL) CMO Prathyusha Agarwal believes that the new tariff order (NTO) was TRAI’s best move for the industry as it has opened one more way to monetise apart from advertising. Now, subscription revenues count too. Post NTO, Zee’s subscription revenue has grown by 46...

Television TV Channels GECs
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DPOs say broadcasters misusing TRAI tariff order with heavy discounts

Distribution platform operators (DPOs) believe that broadcasters have misused the flexibility available to them to give a discount on the sum of a-la-carte as high as 90 per cent. The operators have shared their views on Telecom Regulatory Authority of India's (TRAI) consultation paper (CP) on ‘...

Regulators TRAI

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