MAM
Nmacc presents India’s first ice ballet, Nutcracker on Ice
MUMBAI: Mumbai’s festive calendar has found a new showstopper. The Nita Mukesh Ambani Cultural Centre has unveiled Nutcracker on Ice, India’s first full-scale ice ballet, bringing the world’s most loved Christmas story to life on a gleaming rink inside The Grand Theatre.
For the first time in the country, a purpose-built ice stage has been created within a theatre, hosting 23 international figure skaters of Olympic calibre. Set to Tchaikovsky’s timeless score, the production blends classical storytelling with high-adrenaline athleticism, transforming the familiar tale into a spectacle that feels both grand and surprisingly intimate.
Positioned as a limited-season Christmas tradition exclusive to Mumbai, Nutcracker on Ice aims to offer audiences something beyond the usual festive fare. Hand-crafted costumes designed for ice performance add visual flourish, while the choreography balances elegance with jaw-dropping speed and precision. The result is a show that appeals as much to families and first-time theatre-goers as it does to culture enthusiasts.
To build anticipation, the promotional campaign leaned into social-first storytelling, spotlighting the scale of the production and its once-a-year appeal. An influencer-led activation, conceptualised by Schbang and executed by the Nmacc brand team, added a playful twist. Popular food creators reimagined the Nutcracker in dessert form, including a festive hot chocolate recipe by baker Shivesh, drawing younger audiences into the narrative.
The buzz was further amplified through outdoor hoardings across key city locations, reinforcing the show’s status as a seasonal must-see.
Schbang president brand solutions Jitto George, said the focus was clear. The aim was to position the production not simply as another performance, but as the Christmas experience of the year. The novelty of watching elite skaters perform on real ice inside a theatre was central to making it part of people’s festive plans.
With Nutcracker on Ice, Nmacc adds another cultural milestone to its growing repertoire, proving that global-scale productions can feel right at home when crafted with imagination, spectacle and a touch of Christmas wonder.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
