Nivedita Basu
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The story of untold tales

Due to various reasons, there are still many stories in the television industry that never saw the light of the day.

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The Content Hub: Broadcasters need to encourage new concepts

The writers, producers and broadcasters gave their perspectives on the content of television today.

Specials Event Coverage Content Hub
The Content Hub: Few breakaways from herd mentality

Writers on a panel discussion at’s The Content Hub feel that there is a lull in terms of the fact that most shows look the same.

Specials Event Coverage Content Hub
Balaji soap 'Kitni Mast...' launching 25 October on MTV

MUMBAI: Balaji Telefilms' youth based Hindi fiction daily (Mon-Thurs) Kitni Mast Hai Zindagi will launch on MTV from 25 October. The time slot has not yet been finalised, but the channel and the production house are likely to pitch it at 8 pm. MTV, along with Balaji, had conducted across...

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"People tend to neglect the finer show details, but Ekta doesn't" : Nivedita Basu - Balaji deputy creative director

Contrary to popular belief, it's not just Ekta Kapoor who calls the shots at Balaji Telefilms. Oftentimes it is her trusted lieutenant, deputy creative director Nivedita Basu, who steps in, on Kapoor's behalf of course.

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