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Nirvana Music launches official world cup cricket album

MUMBAI: The music industry is cashing in on World Cup cricket fever. Nirvana Music, a wholly-owned subsidiary of Nimbus Communications, yesterday announced the launch of Khel Re - the official music album of the ICC Cricket World Cup 2003.

MAM Marketing MAM
Marketing Nirvana for moolah!

Spiritual TV channels in 2002 took the commercialization route as nutrition for the soul coupled with fiscal salvation. Religious channels steadily picked up advertising revenues in the year and wooed textiles, FMCGs and consumer durables advertising even as they offered diverse fare for the...

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