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Star Plus deploys YouTube 360 for ‘Dance+’ immersive campaign

As part of the launch campaign, the channel gave viewers an immersive experience into the Dance+stage and performances using the YouTube 360 feature.

Television TV Channels GECs
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Rediffusion Y&R appoints Navonil Chatterjee as chief strategy officer

He will report to Rediffusion Y&R president Dhunji S. Wadia.

MAM Media and Advertising People
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NBA India sees 200% jump in e-commerce sales

From the beginning the National Basketball Association India had a long-term vision to grow the game and build the league’s fan base in the market.

Television TV Channels Sports
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Unilever partner Big Sync Music opens Singapore office

On the eve of Asia’s premier music conference, Music Matters, which kicks off in Singapore this week, specialist music agency and global Unilever partner, Big Sync Music, has officially opened its new Asian regional office in Singapore.

MAM Media and Advertising Media Agencies
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Nike emerges as ‘Social Star’ during ICC World Cup: TO THE NEW

A few players like LG, Reebok, Nestle and Dominoz have fizzled out in their social media campaigns and have been put into the category of ‘Social Duds.’

MAM Media and Advertising Digital Agencies

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